💄SOFT POWER

Creamy. Bold. Locked-in Luxury.

Affirmation: My softness is my strength, not my weakness.

Our Velvet Liquid Lipstick delivers the best of both worlds, a rich, creamy texture with a velvety matte finish that stays in place. This lightweight, Longwear formula glides on effortlessly, wraps lips in intense color, and dries down to a smooth, transfer-resistant matte that won’t feather or fade.

Whether you’re going bold or staying neutral, each swipe gives you high-impact pigment and all-day comfort without cracking or drying out your lips